What's so cool about Wow?

Seriously, am I the only one in the world who thinks that WoW sucks and I never would play it, even if my life depended on it? Recently everyone around me seems to play/have played/will play it, and there are a lot of conversations about if t4 or t9 or whatever looks better. To normal non-WoW persons this stuff seems like some CIA codes...
I have really nothing against MMOs in general, i do love them in fact!
But not WoW. Never. o__o'''